Tan Xuguang: To build Ferretti into a world-renowned century-old brand
- Ferretti Group is one of the oldest Italian luxury yacht manufacturers in the world
- In 2012, Weichai implemented a strategic reorganization to promote Ferretti's rebirth with strong synergistic resources.
From September 12th to 14th, 2023 local time, Tan Xuguang participated in the 45th Cannes Boat Show in France. He inspected the participating Italian Ferretti luxury yachts, as well as other exhibiting parts such as yacht engines. During the period, he listened to the company’s operations Report on the situation.
Ferretti Group is one of the oldest Italian luxury yacht manufacturers in the world. It fell into financial difficulties in 2008. In 2012, Weichai implemented a strategic reorganization of Ferretti Group, using strong synergistic resources to promote Ferretti's rebirth and achieve success in Hong Kong and Milan. Dual listing.
Tan Xuguang visited Ferretti employees participating in the exhibition. He said that your love for Ferretti Yachts has made Ferretti the brand it is today. We must stick to one goal and work together to build Ferretti into a world-renowned century-old brand.
Tan Xuguang said that Ferretti must quickly form an organizational system and business plan for the next ten years, create more core technological advantages that others cannot keep up with, catch up with, and take away, and become the undisputed number one yacht brand in the world in the minds of customers. , bringing higher value returns to global investors and setting a benchmark for win-win cooperation between Chinese and Italian companies.
Ferretti Group CEO Glass and other members of the management team made special reports on company operations, human resources, procurement systems, brand promotion and other related situations. Editor/Xu Shengpeng
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